BBA in Marketing Syllabus and Subjects

There are many fundamental marketing strategies covered in the BBA in marketing syllabus.

The BBA syllabus in marketing specialization is a 3-year undergraduate which is divided into six equal semesters. BBA in marketing subjects includes the following:

 

·       Principles & Practices of Management

·       Financial Management

·       Business economics

·       Human resource management

·       Sales Executive

·       Services Marketing

·       Advertising management

·       Business communication

·       Digital Marketing

·       Entrepreneurship

·       Organizational Behavior

·       Management Accounting

·       Business Law

·       Financial Accounting

·       Business Mathematics

·       Business Environment.

 

BBA in Marketing Syllabus

View the BBA in Marketing syllabus in the table chart below, which is broken down into years and semesters:

 

BBA in Marketing First-Year Syllabus
Semester I	Semester II
Principles & Practice of Management	Organisational Behaviour
Business Communication	Business Environment
Financial Accounting	Business Mathematics
Business Law	Environmental Management
Business Economics	Management Accounting
Computer Application	Profit Planning & Control
BBA in Marketing Second-Year Syllabus
Semester III	Semester IV
Production Methods	Operations Research
Manpower Management	Industrial Law
Marketing Concepts	Office Management
Business Finance – I	Sales & Distribution Management
Business Statistics	Research Methodology
Computer Application	Business Finance - II
BBA in Marketing Third-Year Syllabus
Semester V	Semester VI
Management Information System	Corporate Planning & Strategic Management
Indian Economy	International Marketing
Banking Law & Practice	Marketing of Services
Advertising & Public Relations	Financial Institutions and Markets
Human Resources Development	Entrepreneurial Development
Summer Training Report	Comprehensive viva-voce

 

BBA Subjects in Marketing Specialization

The BBA subjects in marketing specialization include many core subjects in addition to electives that students can select from. Below is a list of all BBA subjects in the Marketing syllabus, both core and elective:

 

Core BBA Subjects in Marketing	BBA Subjects in Marketing Electives
Business Ethics, Values and Governance	Introduction to Operations Research
Computer-Aided Management	Principles of Management
International Business	Business Mathematics & Statistics
Production and Materials Management	Industry Relations.
Marketing Research	Business Economics
E-Commerce Fundamentals	Marketing Management
Market Research	Financial & Management Accounting
Distribution Management & Logistics	Production & Material Management
Retail Marketing	Personnel Management
Research Methodology	-
Business Communication	-
Fundamentals of Information Technology	-
Services Marketing	-
Retail Marketing	-
Managerial Economics	-
Coast and Management Accounting	-
Business Communication	-
Principles of Management	-
Marketing Management	-
Business Regulatory Framework	-

 

BBA Entrance Exam Syllabus

To get admitted into the best BBA University in UP to specialize in marketing, applicants may need to pass entrance tests administered at the university, state, or national levels. The BBA subjects and BBA syllabus for the CUET UG entrance exam are listed in the following table:

 

BBA Subjects	BBA Syllabus
Business and General Awareness	Business and Economy Brands Logos International bodies/ News Literature and Media Personalities Science and Technology Sports and Movies Awards and honors Taglines Company / Business Entities Days and Dates Government and Politics Trade/ Business Terminologies Personalities Books and Authors Arts and Music Indian History and World History
Reasoning and Analytical Ability	Arrangements Groups and Conditioning Logical Series Coding and Decoding Symbol Based Logic Family Tree and Direction Arrangements: Linear, Circular, Matrix Selection criteria Sequential O/ P Tracing Analogies and Odd one out Logical Puzzles Calendar
General English	Idioms and Phrases Antonyms and Synonyms Tenses, Modifiers and Parallelism Reading comprehension Foreign Words noun and Pronoun Errors Preposition and Conjunction Subject Verb Agreement Etymology and roots Analogies Inference based passages syllogisms Logical Consistency Deductive Reasoning
Quantitative Ability	Profit and Loss Algebraic Formulae Linear and Quadratic Equation Circles and Mensuration Permutations and Combinations Numbers Averages and percentages Roots, Indices, Surds Simple and Compound Interest Integration and Differentiation Ratio and Proportion Partnership Time, Speed and Distance Probability Determinants Vectors Geometry: Lines, Angles and Triangles, Polygons Work related Problems Pipes and Cisterns

 

Best Universities for BBA in Marketing

The following table lists some of the top BBA colleges in Uttar Pradesh for marketing specialization along with an estimate of their costs:

 

BBA Colleges in Delhi NCR	Average Fees
JMI New Delhi	₹39.30 K
KCC ILHE Greater Noida	₹2.55 Lakhs
BPIBS Delhi	₹1.03 Lakhs
IITM Delhi	₹1.09 Lakhs
DSPSR Delhi	₹70 K
DU SOL – School of Open Learning, University of Delhi, Delhi	₹45.60 K
IGNOU – Indira Gandhi National Open University, New Delhi	₹30 K
Jamia Hamdard, New Delhi	₹96K
R and R Education Foundation, Delhi	-
BPIBS Delhi	₹1.73 lakh
Ambedkar University Delhi	₹82 K
NSUT Delhi	₹2.40 Lakh
Delhi Skill and Entrepreneurship University, New Delhi	₹1.65 Lakh
Shaheed Rajguru College of Applied Science for Women, Delhi	₹540
University School of Management and Entrepreneurship, Delhi Technological University, Delhi	₹1.8 Lakh

 

Conclusion

The BBA in marketing syllabus offers specialized programs that enable students to focus on the concepts of marketing at top BBA colleges in Uttar Pradesh. They help students pay for their education by offering scholarships and school loans, and they are reasonably priced. The best places to start if you want to work in marketing are BBA colleges Uttar Pradesh and Greater Noida.